That kind of defeats the whole purpose, as you might run into the spoiler you didn’t want to see.' TechCrunch highlighted that the current set-up was slightly self-defeating, given that 'to snooze a keyword, you first have to find a post that includes it. If you choose to “snooze” a keyword, you won’t see posts in your News Feed containing that exact word or phrase from any person, Page or Group for 30 days. In their newsroom, a product manager from Facebook explained how this feature, temporarily being tested among a select group of users, works: 'Located in a post’s upper right-hand menu in News Feed, the feature gives people the option to temporarily hide posts by keywords, which are pulled directly from text in that post. This announcement came after prominent tech pioneer and evangelist Chris Messina spotted a string for 'snooze keywords for 30 days' in the Facebook app's code and alerted TechCrunch, who then reached out to Facebook for comment.Ī Facebook spokesperson said that this feature is now being tested as it 'was something that kept coming up' in Facebook interviews with users, according to TechCrunch. What does that mean for brands?įacebook yesterday announced a new feature enabling users to snooze specific keywords to avoid seeing unwanted content on their feeds. Now, it is taking that snooze ability one step further by offering the option to snooze keywords.

When Facebook rolled out its snooze feature enabling users to block out posts from Pages and other users that they did not want to see, many people breathed a sigh of relief.

Keyword snooze facebook rolled back2019